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Spotted; Jeffrey Archer. The old rogue was filming in the Florence Hall at the RIBA's HQ last week. Featuring in an advert that sounds suspiciously like the famous Ambassador's Ball Ferrero Rocher classic, the former jail-bird is promoting a new business mag. Quite what a self-respecting publisher wants with the perjurer, or what either have in common with the wonderful wacky world of architecture is completely beyond us at the AJ.