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Friend and Company lands £1m V&A gift shop overhaul

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 A design team led by Friend and Company Architects has won the competition to remodel the V&A’s main shop

The practice, along with designers Millimetre and RA Projects, was selected from a shortlist of six, beating Ab Rogers Design, Brinkworth, Edge, Jamie Fobert Architects and Mark Pinney Architects.

The £1million project will provide a new retail space aimed at better connecting to surrounding galleries and public areas.

David Bickle, director of FuturePlan, design, estates and exhibitions at the museum, said: ‘There has been a huge shift in the way that we engage with retail, and the role it plays in the wider cultural landscape.

‘Friend and Company’s design reimagines the site of our current shop, offering a new framework for display that is bespoke, finely crafted, and eminently flexible.

‘Their use of high quality materials and carefully detailed finishes perfectly aligns with the values of the V&A as the world’s leading museum of art and design.’

Adrian Friend, director at Friend and Company, said that the designs incorporated digital manufacturing and fabrication techniques, combined with influences from the first museum shop in 1863.

The project is part of the V&A’s ongoing restoration and redesign known as ‘FuturePlan’, creating new settings for the V&A’s collections and visitor facilities while restoring much of the building’s original architecture.



The V&A main shop - as it is today


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