Stiff + Trevillion has unveiled its reworked plans for a £10 million transformation of Portobello in west London
The new proposals, including a multi-use arts centre and 13 affordable homes, replace earlier designs by the west-London practice, which were dropped following local opposition.
The plans, for local charity Westway Trust, aim to regenerate an area linking Ladbroke Grove and Westbourne Park, including Acklam Road and Thorpe Close, under the Westway flyover. The trust owns 9ha of land in and around the motorway.
Other plans include revamping the shopping arcade on Thorpe Close to create a ‘spacious, light and modern’ indoor market hall, as well a new stage, grassed performance space and children’s play area in Portobello Green.
Stiff and Trevillion director Lance Routh said: ‘This neglected pocket of North Kensington has evolved organically over the years. Our contribution will be to keep this evolution going by understanding the needs of local residents and businesses.
‘The project aims to provide a more diverse range of trading opportunities and cultural spaces, which will allow the local community to prosper into the future.’
‘This is not about wiping the slate and imposing a predetermined architectural vision’
He said the scheme was ‘not about wiping the slate and imposing a predetermined architectural vision, but about preserving the very distinctive Portobello atmosphere by enhancing what is already there with sensitive interventions, which create better conditions for local people and visitors alike.’
The regeneration will retain the distinctive white canopy that hosts the vintage clothing market next to Portobello Green, after the trust’s previous plans to remove it came under fire from campaigners.
It is hoped the scheme will provide 150 new jobs for the Portobello area.
Westway Trust chief executive Angela McConville said the charity had listened to the views of local people, which were reflected in the new plans.
‘Portobello has a unique appeal, as local people and the millions of visitors every year appreciate,’ she said. ‘It is this character and distinctiveness that we want to preserve and celebrate in our new proposals.’
Architect Stiff + Trevillion
Location Portobello, London, W10
Type Of project Mixed Use / cultural
Client Westway Trust
Gross internal floor area 5,100m²