Pablo Sendra Fernández of Seville-based Lugadero has won the ideas contest to regenerate Wimbledon town centre in south-west London
More from: Spanish architect’s Wimbledon victory
The Spanish architect’s ‘Play Wimbledon’ vision topped a 29-strong shortlist to win the £3,000 top prize.
His winning design – which uses ‘gamification’ to engage the public – features a large dome, giant slides, escalators, playgrounds, rooftop sports pitches and a rooftop cinema.
The masterplan was inspired by Aldo van Eyck’s transformation of post-war Amsterdam, which created playgrounds on bomb sites.
Judging panel chair Paul Finch said: ‘Play Wimbledon treats the town centre as a campus rather than a megastructure to be replaced by another megastructure. Its playfulness is refreshing and appealing, and makes the city feel less daunting – rather something that can be enjoyed with others.’
The competition – backed by Merton Council and Love Wimbledon Business Improvement District – sought ideas for how the retail district and transport interchange could evolve over the next 15 years.
The £1,000 second place prize went to Michael Betts of Studio M12, while Mark Jason Warren won the £500 third place prize and Holly Lewis of We Made That took home the same sum in fourth place.
Fernández will now be offered an 18-month appointment as Wimbledon’s design champion. His winning design will meanwhile frame the brief for a town centre masterplan.
All entries will be exhibited in the New London Architecture galleries in central London.