Here we go again. Same grid and brick approach which can be found in any part of London - Stratford, Barnet, Wandsworth, Royal Docks... you name it. Why do developers still appoint architects when they can do the copy and paste themselves?
Seriously uninspiring, awful biscuit to the max design. Please ask what bricks want to be before applying the texture in sketchup. There are so many great brick buildings in the UK yet the new buildings are ruining this reputation.