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Headline

The Death and Life of the Architect

Comment

"Must we be restricted to being developers’ lap dogs? Or should we make art, design components, make movies, invent planning policies and make ?T-shirts as well?" No. Architects should learn skills such as sales techniques, pricing strategy, consumer and business psychology. Try selling something your clients need rather than what architects think they should want. The profession thinks they can make movies, create brands, do any creative excercise. But the reality is that these niches are filled by their own specialists. Before architects think they can do these things - maybe they should figure how to do better what they are 'mostly' trained for in the first place. The answer is to face the unpalatable facts - not become a profession of Walter Mitty's

Posted date

21 August, 2015

Posted time

9:28 am

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