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Moving towards PRrchitecture


After reading your at first apparently glib article I have now come to notice how well you picked up on the real issues at hand with the architectural profession. You reminded us: That we are in a recession, and that one of the main sources of work currently lies with big corporations i.e. coke. who still have the capital to fund young architects and take a risk, thus helping fledgling practices startup. That these companies will have their own agenda and that its tricky to navigate their territory i.e. being caught up in a campaign celebrating young people. How important it is for a wider audience outside of architects journals to take notice of the wealth of talent and creativity our sector claims to harbour. How important it is for Architects to learn to ‘relate to the public’. And finally, how you managed to articulate so well an image of a profession content to cut of its nose to spite its face (assuming you are a spokes person for the body of people that take an interest in, and practice architecture). How potentially insecure we are about taking on a world that is concerned with image and media, and one that doesn’t understand every screw and bolt. I hope this article continues to prompt thoughts about how we, architects and designers, navigate the 21st century, and how, post an idea of architecture built out of a wasteland left by two world wars that started near a century ago we can move on.

Posted date

26 September, 2012

Posted time

3:25 pm