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Mayor calls in SimpsonHaugh’s controversial Seifert hotel scheme in Kensington


This proposal is contrary the development plan - London Plan and the Local Plan - with regard to the tall buildings proposed and the resulting impacts. It is a pity that the photographs used to present the proposed scheme have not used the same lens - it is amazing how using a wide-angle lens and selective cropping can "misrepresent" both the proposed buildings and the existing building. The bottom line is a set of buildings twice as bulky as the current building, which itself busted all the 1970s policies on height, density and bulk. Today the site is surrounded by conservation areas on all sides. What is needed is not to replace one eyesore with another twice as bulky, but do as Terry Farrell did for the Marsham Street towers (MHCLG's HQ) - replace an offensive development with one that removes the harm - just as much floorspace but no longer imposing both the locality or the skyline. It is time for the Mayor to start applying the London Plan policies.

Posted date

14 May, 2019

Posted time

11:12 am