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Sadie Morgan warns architects not to ‘sleepwalk’ into irrelevance


Good Design is Good Business - period. Architects are best placed to deliver good design with both quantifiable and non-quantifiable benefits. The problem historically is that architects are educated to emphasise the intangible benefits of good design - taste and style say, which are subjective, and are often discouraged from engaging with and enhancing the quantifiable - efficiency; profitability; etc. This leaving the client's priorities to be promoted by others: project managers and cost management consultants. Good Design is Good Business - both for architects and their clients. If Architects continue to sit on their assets rather than sell them, they will be seen not only to be irrelevant but also replaceable. Chris Roche / 11.04 Architects

Posted date

9 April, 2018

Posted time

11:35 am


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