Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Report this comment to a moderator

Please fill in the form below if you think a comment is unsuitable. Your comments will be sent to our moderator for review.
By submitting your information you agree to our Privacy & Cookie Policy.

Report comment to moderator

Required fields.

Headline

Sadie Morgan warns architects not to ‘sleepwalk’ into irrelevance

Comment

Good Design is Good Business - period. Architects are best placed to deliver good design with both quantifiable and non-quantifiable benefits. The problem historically is that architects are educated to emphasise the intangible benefits of good design - taste and style say, which are subjective, and are often discouraged from engaging with and enhancing the quantifiable - efficiency; profitability; etc. This leaving the client's priorities to be promoted by others: project managers and cost management consultants. Good Design is Good Business - both for architects and their clients. If Architects continue to sit on their assets rather than sell them, they will be seen not only to be irrelevant but also replaceable. Chris Roche / 11.04 Architects

Posted date

9 April, 2018

Posted time

11:35 am

required
required
required
required