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Fight marginalisation by pushing forward not looking backwards


Architecture is a "brand". Tired parlance but the RIBA's primary focus should be to strengthen the brand in the mind of the public. Nobody would buy a Trabant, but they often buy the equivalent in design services, particularly in the out of London smaller scale project. Kevin McCloud for President. He's done more than anyone in recent years to boost the benefit of architects. Its begining to feed through in the way clients approach us.

Posted date

8 September, 2017

Posted time

12:55 pm