‘Good morning architecture,’ says GMA, Italy’s online radio station for architects, which streams daily ‘for those who love architecture, music and information’. Loosely translated, its website promises an enticing mix of programming on ‘architecture, projects, life and the culture of construction, with disparate voices and languages to reflect viewpoints throughout the world’.
Sounds promising, doesn’t it? Except a two-hour intensive listening session revealed a mind-numbing array of easy-listening music, from the Crash Test Dummies’ Mmm, Mmm, Mmm, Mmm to the worst
Italian pop-jazz imaginable. Highlights were slow-jam Riot Van by the Arctic Monkeys and Harry Nilsson’s Lime in the Coconut (yes, that bad). And just as I found myself dropping off into a pleasant stupor, something by Diana Krall was interrupted by a promo for conferences, art shows and competitions (soft piano twinkling in the background) – architecture content at last, but it was over as soon as it began.
Is this what architects in Italy are really listening to, presumably broadcast at volume over the office hi-fi? If so, how do they keep from bludgeoning themselves over the head with the nearest blunt object, let alone actually designing anything?
That said, GMA is worth a try for feelgood practices looking to induce teambuilding activities such as group napping, mass suicide and the occasional office orgy.
GMA – it may work for Italy, but broadcast it in the UK with caution (or at least tongue firmly set in cheek).
Resume: You’ve got to drink a lot of espresso to listen to GMA architecture radio