NLA chair Peter Murray this week fired a salvo at Olympics bosses over their refusal to allow architects to advertise their role in the Games construction
Complaining that British architects had been denied ‘wider commercial benefits’ of association with the games, Murray blasted LOCOG advertising rules as ‘Olympocratic nonsense’.
Murray – in a letter to The Times – said architects, engineers, contractors and suppliers who helped deliver the facilities must be allowed to ‘shout about it to the world.’
He said: ‘The Olympic Delivery Authority did a brilliant job in completing the park at Stratford ahead of schedule, it now behoves LOCOG to ease up on its restrictions and allow those firms who have served them so well to garner some of the credit.’
Strict ‘London 2012 No Marketing Rights Protocol‘ guidelines mean that only official sponsors – which pay for the sporting events – may use the Olympic brand in their marketing.
‘The committee’s defence that they are protecting the brand is Olympocratic nonsense; the wider promulgation of such achievement will enhance rather than detract from the image of the games,’ said Murray.
It’s understood the London 2012 No Marketing Rights Protocol was the main reason LOCOG refused to give permission for the use of Olympic Park imagery in the exhibition.