Our anonymous MIPIM insider unpicks the infamous property fair in Cannes and sets out why architects are not getting the best out of it
I am an architect and I go to MIPIM. Our industry’s performance at the event is lacking. I’ve seen it first hand and it is a real shame.
MIPIM polarises our profession. It brings the best and the worst out of us. Here are my warts-and-all observations and a few tips for anyone thinking of chancing their arm next year.
- Don’t be fooled, this is a commercial event not an architect love-in
- Be aware: small and medium practices are minnows in a very large pond
- Architects are ten-a-penny at MIPIM and very low on the food chain
- RIBA stand has such a low presence. I have yet to hear positive feedback
- The Architecture Café was a running joke - empty when I visited, but full of RIBA brochures
- Most developer’s priority is finding investment, not architects
- Don’t believe the hype other architects tell you. Larger practices have been particularly cocky this year
- Don’t expect to win grand projects but do expect to sharpen your teeth trying
- Only buy a minimum number of tickets for the main bunker as they are over-priced, over-rated and distract you from the real business majority of which is outside the event
- However do not organise outside events without a ticket as the MIPIM police will call and stop you
- Do expect to be stalked by other consultants
- To create that great opportunity think like a developer, agent, lawyer, not like an architect