Zaha Hadid Architects (ZHA) has been named on a four-strong shortlist of teams competing for a new high-tech advertising billboard on Sunset Boulevard in Los Angeles
The studio – working with French advertising giant JCDecaux as well as Buro Happold, Levin-Morris Architects and Mia Lehrer + Associates – is up against three US teams in the high-profile contest.
Backed by the City of West Hollywood, the competition sought proposals for a ‘technologically advanced, engaging, one-of-a-kind, billboard structure’ for the prestigious thoroughfare.
The full shortlist
- JCDecaux and Zaha Hadid Project Management
- Orange Barrel Media, Tom Wiscombe Architects, MoCA
- Outfront Media, Gensler, MAK
- TAIT Towers
Named Sunset Boulevard but also known as The Sunset Strip – the West Hollywood street is famous for its large billboards promoting new films, and is considered one of the world’s most important outdoor advertising sites.
The new installation at 8775 Sunset Boulevard will feature a new multi-use public ‘square’ and is intended to influence emerging policy promoting innovative billboards along the street.
The shortlisting comes nearly two months after practice founder Zaha Hadid died of a heart attack. A winner is expected to be selected later this year.
Meanwhile in Chengdu, south-west China, German architect GMP has defeated ZHA, Jean Nouvel, Aedas and Nikken Sekkei in the competition for a new concert hall.
Hungarian firm Napur Architect has been chosen for the new Museum of Ethnography in Budapest. ZHA, BIG and OMA were all shortlisted for the new facility, which is being delivered as part of the city’s £190 million ‘Liget Budapest’ project.