Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Zaha Hadid Architects misses out in Sunset Strip billboard contest

  • Comment

Zaha Hadid Architects (ZHA) has lost out to Tom Wiscombe Architecture in the competition for a new high-tech advertising billboard on Sunset Boulevard in Los Angeles

ZHA, working with French advertising giant JCDecaux as well as Buro Happold, Levin-Morris Architects and Mia Lehrer + Associates, was up against three US teams.

The winning proposal by local firm Tom Wiscombe Architecture rotates a standard, double-sided billboard 90 degrees to create a new public shelter.

Backed by the City of West Hollywood, the competition sought proposals for a ‘technologically advanced, engaging, one-of-a-kind, billboard structure’ for the prestigious thoroughfare.

Tthe West Hollywood street, also known as the Sunset Strip, is famous for its large billboards promoting new films, and is considered one of the world’s most important outdoor advertising sites.

The new installation at 8775 Sunset Boulevard will feature a new multi-use public ‘square’ and is intended to influence emerging policy promoting innovative billboards along the street.

The full shortlist

  • JCDecaux and Zaha Hadid Project Management
  • Orange Barrel Media, Tom Wiscombe Architecture, MoCA
  • Outfront Media, Gensler, MAK
  • TAIT Towers
  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.