Construction has started on plans by Rafael Viñoly for a £450 million redevelopment of the 1960s Marble Arch Tower in London’s West End
The scheme, for developer Almacantar and landowner The Portman Estate, will see Trehearne & Norman’s 23-storey tower demolished and replaced by a cylindrical-shaped skyscraper. The existing Odeon cinema built by T.P. Bennett (1962-66) will also be flattened.
Last year Viñoly revised his original consent for the site close to Hyde Park – rubberstamped by Westminster City Council back in June 2014 (AJ 04.06.14) – increasing its height from 17 to 18 storeys and adding an extra 930m² of commercial space to the 11,400m² already approved.
The current proposal also includes 54 apartments, shops, a new Odeon cinema and a feather-like sculpture by emerging artist Lee Simmons.
Initially expected to finish in 2018, the development is now scheduled for completion in 2020.
Kathrin Hersel, property director at Almacantar described the project – dubbed ‘Marble Arch Place’ – as an ‘enviable residential and commercial address where the sophistication of Mayfair meets the calmness of Hyde Park’.
The Marble Arch project is a sister scheme to a £70 million residential-led development by Terry Farrell in Edgware Road, which is part of the Section 106 agreement between Almacantar and Westminster City Council relating to Viñoly’s scheme.
Farrell’s design includes retail and 76 townhouses and apartments of which 47 will be affordable housing. A disused petrol station will also be reopened.
Marble Arch Tower in London