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Will Alsop to judge the AJ’s House of Colour competition – deadline Friday

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You have until 30 June to enter the AJ/James Hardie House of Colour contest to design an innovative playhouse – and have your entry judged by Will Alsop

Stirling Prize-winning architect Alsop will be on the judging panel for a competition created by the AJ and building materials firm James Hardie, which seeks innovative and colourful designs for a children’s playhouse.

The House of Colour competition, which is free to enter and open to all UK-based architects, is being run in association with developer Berkeley Group and seeks concept designs for a £15,000 playhouse or set of playhouses which also showcase potential future colour trends in residential design.

Sponsor James Hardie and Berkeley will look to build the design at Green Park Village, a major residential scheme being developed in Reading by St Edward, part of the Berkeley Group.

The deadline has been extended and architects now have until Friday 30 June to enter.

Alongside Alsop, the other judges are:

  • Matthew Biddle, managing director, Berkeley Homes (Western)
  • Hans Peter Kuhn, light and sound artist
  • Karen Ogden, marketing manager, UK & Nordics, James Hardie
  • Caroline Thomas, senior structural engineer, Arup
  • Will Hurst, managing editor, The Architects’ Journal

Alsop, director at aLL Design, said he was looking forward to the judging day on September 29 and joked he was disappointed that this precluded him from entering.

‘It falls on the verge of wallpaper’. Alsop in front of Large Decoration with Masks (1953). Image: Anthony Coleman

‘It falls on the verge of wallpaper’. Alsop in front of Large Decoration with Masks (1953). Image: Anthony Coleman

‘It falls on the verge of wallpaper’. Alsop in front of Large Decoration with Masks (1953). Image: Anthony Coleman

Asked what he was looking for in the competition entries, he said: ’I am clearer what I don’t want to see: which is just a reuse of primary colours. Children are as sensitive colour-wise as any of us. Remember also that many materials have inherent colour in them already.

’You need to remember also that context is vital – the pavilion is not just an isolated structure but belongs to a wider context – and you have to choose your colours very carefully. You can be subtle or you can be bold – and not middling when it comes to colour.

’But most importantly you need to be considered. Also don’t be afraid to mix. There is a difference between a painter and a decorator: it’s very important not to design the building and then just add colour.’

The best entries will make it onto a shortlist of 4-6 entrants, all of whom will receive a £1,000 honorarium for their time. Those shortlisted will be required to present their design to the jury on September 29.

Should the winning design be built, the winner will receive an additional £2,500 to work up and deliver their design on a one-off basis.

The winning playhouse and shortlisted proposals will appear online and in an AJ issue in the autumn.

Gpv exterior winter 17

Gpv exterior winter 17

Source: Berkeley

Green Park Village

James Hardie - a specialist in fibre cement façade products - is keen for the contest to explore colour trends which could also apply to the residential market.

Rob Windle, James Hardie’s European commercial director, said: ‘Over the past decade, we have seen a real design shift taking place in the UK residential sector. The muted brick and block-style housing of the 1990s has been replaced with mixed-use building products and accents in next-generation smart materials such as fibre cement. The use of colour is also an increasingly important design consideration.

‘As a leading materials manufacturer, we passionately believe in developing products that will give architects the maximum design flexibility, not just in following the current design trends but in paving the way for future innovation.

‘For us, colour choice in façade design is a key part of this. Colour palettes are changing and we aspire to be providing the right tools to design homes that will last for generations to come.’

The deadline for submissions is 30 June.

Why enter?

  • The winning playhouse will have the opportunity to be built at a major residential scheme
  • Each entry will be seen and assessed by the AJ and James Hardie
  • The winning playhouse and shortlisted proposals will appear online and in the AJ in September
  • £1,000 honorarium for shortlisted entrants
  • Additional £2,500 for the winning practice or team to work up and deliver their design on a one-off basis, should it be built
  • Free to enter

How to apply

Visit the competition website for more information

House of Colour is an AJ competition in association with

James hardie brand logo free green fc tm resave


Vb96429 berkeley master




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