The scheme in Banff, which included a residential development and an Asda supermarket (above), was knocked back because it was deemed that designs drawn up were 'totally inappropriate' for its location.
The design review panel criticised the proposal for its lack of contextual analysis, stating that there had been little investigation into how the existing urban design and landscape has informed the developer's choice of site.
The review panel said: 'We do not feel that the landscape design has explored the issues of connectivity with the existing landscape or existing and proposed housing sufficiently.'
The panel added that the generic Asda store design 'fails to take account of the typology and other unique characteristics of this spectacular site'.
It is unclear what steps both Asda and WCEC Architects will take next, but it was recommended that an alternative site be chosen for the scheme.
WCEC Architects was unavailable for comment.