AJ120 practice WCEC Architects has revealed plans for a new ‘landmark’ residential tower on the former Norwich Union site in Reading
The £20million tower, which has been designed for Titan Property Developments, is currently in the pre-planning phase with WCEC working with Reading Council to finalise the design details.
WCEC’s regional director for London and South East, David Billington said: ‘This site plays such a pivotal role in its position within Reading’s future urban and cultural context.
‘The design team at WCEC were tasked with creating central Reading’s premier residential address, the proposals will create a landmark gateway for the town.
‘The economic future of the area is tied into Crossrail, it’s links and potential of the site is fantastic. Especially wiht the use that we are proposing, that area of Reading has predominantly been office-led so it’s quite a bold step to plan a residential building.’
The plans by WCEC form part of a wider regeneration of Reading town centre, with the tower replacing a scheme of equal height which had lapsed planning approval. In January Reading Council approved plans by Allies & Morrison for a £500million redevelopment of the nearby 5-acre site.
Planning for the new tower is expected to be submitted later this year.