A new poll launched today by WWF Cymru reveals there is overwhelming support in the principality for stricter environmental standards for new housing.
Another finding from the poll, which questioned 1,000 adults, showed that a similar high level believe the government should provide tax breaks for households that take steps to reduce their environmental damage.
The findings come on the day that WWF Cymru launches a brand new guide to help designers, planners and developers make sustainable housebuilding the norm in Wales.
Haf Roberts, policy officer for WWF Cymru, said the public's support for the environmental agenda was very welcome.
'Our poll shows that increasingly people in Wales are becoming more aware of the negative impact their homes are having on the environment because of the way they are designed and built,' he said.
'Our new guide offers key guidelines for ways to make homes more environmentally friendly, Roberts added.