Described as 'the first Etonian to go into space', the film-maker has signed up to fly with Virgin Galactic. The two-hour trips, from the Foster-designed Spaceport America in New Mexico, will cost a whopping $200,000 (£100,000) dollars for a two-hour trip. 'I've always been a space nut – I can afford it. It's a no-brainer,' said the Etonian.
However, like the rest of the audience, he was probably taken aback when Jonathan Firth, operations director for Virgin Galactic, was introduced as having previously done the same job for Virgin Trains. 'I'm not at all nervous now,' Firth quipped. 'It can't get any worse.'