The developers behind Make Architects’ Chiswick Octopus have shelved proposals for the LED-clad building in favour of a 42-storey tower block for the key west London site
Galliard Group and London and Bath Estates won planning permission for the 50m tall office building near Chiswick Roundabout almost four years ago.
But it has emerged the development team has now asked LOM Architecture and Design to design a taller mixed-use scheme for the same site.
Make described its Octopus as ‘part building, part sculpture’, and it was to have been cloaked in an ‘LED shroud’ to create ‘the most expensive advertising billboards for sale in Britain’.
However, at 140m the new scheme for the site is almost three times taller and incorporates 410 flats, a 140-room hotel, 4,170m2 of office space and a five-level spiral basement with 150 parking spaces.
LOM partner Peter O’Malley said the Gateway Tower development superceded the Octopus and was the focus of Galliard’s ambition for Chiswick Roundabout, which is the start point for a stretch of the A4 known as the Golden Mile that Hounslow is keen to regenerate.
‘[The new proposal] has got uses that are in demand, it’s a building that we believe will get the support of the local authority, and it’s in support of the regeneration of the Golden Mile,’ he said.
‘We’re looking towards an application being lodged towards the end of the year.’
A Hounslow Council spokesman confirmed the authority had been in discussion over ‘a possible alternative scheme’ for the Octopus site, but said no new application had been received.
Make Architects declined to comment.