The project, which the architect claims will kick start an ambitious regeneration strategy, was granted planning permission by Newham council earlier this month.
The brief called for a striking building to make 'a strong statement about the future success and vibrancy of the area'.
As a result the project comprises three distinct 'cubic forms' finished in coloured metal and render. Balconies are set within these 'forms'.
A Stock Woolstencroft spokesman said: '[The practice's] response has been to design an individualistic, essentially 21st-century structure that embodies the latest high-quality design and materials technology, while also complementing its context.'
Practice partner Owen O'Carroll added: 'This is the first step to a new Canning Town. The scheme has a particular potency - it is a symbol of the pioneering spirit that makes regeneration happen.
'Its design reflects optimism and a strong vision for the potential of this location. Canning Town has all the right qualities for economic and social revitalisation.'
Work is due to start on site in Spring 2006.