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Soho take II: Eric Parry to replace historic buildings with hotel

Eric parry architects 54 57 great marlborough street (1)

Eric Parry Architects has won consent to demolish two buildings in London’s historic Soho and replace them with an eight-storey hotel

The practice’s proposals for 54-57 Great Marlborough Street were approved by councillors on Westminster City Council’s planning applications sub-committee.

The £130 million project will see the demolition of two buildings within the Soho Conservation Area: Malcolm Watts’ 1920s Fenton House and Ronald Ward’s 1950s Europa House.

The consented scheme is visually reminiscent of a previous office-led mixed-use proposal for the same site also by Eric Parry, which was approved in 2012 but never implemented.

More than 5,000m2 of hotel space will be created by the latest proposals, along with almost 500m2 of retail facilities and a restaurant open to the public.

A four-star, 118-bedroom hotel is planned by developer Quadrum.

Planning officers said in a report to councillors that the proposals were in line with local and national planning policy.

‘It is considered that the proposed building is of outstanding and exemplary design quality and will relate sensitively to its conservation area context,’ said the report. 

Eric parry architects 54 57 great marlborough street (2)

Eric parry architects 54 57 great marlborough street (2)


Readers' comments (3)

  • Industry Professional

    Soho dies another death.

    I am losing sense of what and who London is for any more.

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  • So what do Fenton House and Europa House look like? If two different existing buildings are being replaced by one larger new building, what does that do for the character of the conservation area?

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  • Recourse to Google Streetview demonstrates how the elevation of the Eric Parry proposal changes the scale and grain of that side of Great Marlborough Street.
    That this development is facing the truly naff rear end (to put it politely) of an M&S store is no excuse, and could there be some merit in insisting that - in a conservation area - there should have to be a very strong argument indeed for not respecting the individual scale of existing buildings?
    This surely wouldn't prevent competent architects and developers from creating a new and possibly larger scale use without distorting the streetscape.
    Approving the replacement of adjacent buildings in a conservation area with one larger scale development can look remarkably like encouraging the architecture of vanity and insensitivity, and really can lead to questions about the integrity of the planners..

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