Working alongside Canadian practice Quadrangle Architects, SMC Alsop will provide the first building of the wider Filmport development, which will deliver film schools, studio complexes and post-production facilities, as well as offices, restaurants and shops.
The materials to be used in the 28,000m2 building were 'inspired by the massive ships that have been part of the port's heritage'.
Will Alsop said: 'Our inspiration for the design was to create a truly public space that would become a new destination in the city where everyone is welcome to interact with the many aspects of the film industry.
'The whole of Filmport, including this building, is the first significant development in the regenerated Port Lands and is an exciting an important benchmark for the area.'
The ground floor of the Alsop building will be a 'lively interactive space' for Filmport workers and will include a restuarant, a pub and a café, as well as shops, a fitness spa and a crèche.
The second floor is designated as a public-event space that will be able to accommodate up to 2,000 people. The space will also be equipped with a private screening room and a dining room.
The other nine floors will consist of office space. Should the scheme be approved, construction will begin in spring 2008, with completion set for 2010.