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Robin Partington & Partners rebrands as Apt

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Robin Partington & Partners (RPP) has rebranded itself as Apt and relaunched with a new shared ownership structure

The London-based studio has removed founding director Robin Partington’s name from the company to reflect the practice’s break away from the traditional director-ownership model.

The firm, whose projects include 1 New Street in the City, has also recently moved to a new open-plan studio on St John Street in Clerkenwell, which boasts a staff café as well as a modelmaking workshop and materials library. 

Commenting on the rebrand, studio leader Jason Geen said: ‘The company has now matured into a shared ownership structure, and we wanted a name that reflects that organisation, today and for the future.

’We want to create architecture and design that is sustainable, thoughtful and imaginative and we feel this is best summed up in a single word: Apt.’

Partington described the change as ‘an exciting chapter for all of the team’, adding: ‘Apt will continue to design inspiring buildings and we are looking forward to new challenges and building our brand further under a new identity whilst maintaining the strong team spirit that we are very proud of.

‘Apt implies being both astute and resourceful, which we certainly are. It also refers to things that are fitting and inventive, which is what we feel makes good things great.’

Partington founded the now 50-strong practice under the RPP banner in October 2009, having spent 17 years working for Foster + Partners and a further eight years at Hamilton Architects.

He admitted at the time that he had made the decision to set up the firm with ‘no live projects’ on his books.

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