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Revealed: new images of Olympicopolis


The latest images of the proposed Olympicopolis development on the Queen Elizabeth Olympic Park have been revealed 

The designs for the East London park’s new huge cultural and education quarter hve been drawn up by a team led by Allies and Morrison with including RIBA Gold Medal winners O’Donnell + Tuomey, emerging Spanish talent Arquitecturia, and landscape architects Gustafson Porter. 

The practices saw off all-star bids from a raft of firms including Stanton Williams, Alison Brooks Architects, Carmody Groarke, Feilden Clegg Bradley Studios, 5th Studio, Cofey Architects, David Kohn and DRDH Architects, to win the Malcolm Reading Consultants-organised contest for the job back in May 2015.

The development is set to house new outposts for the V&A, UAL’s London College of Fashion and Sadler’s Wells and talks are still taking place about the Smithsonian opening up as part of the development. 

The site next to Zaha Hadid Architects’ Aquatics Centre will include a 600-seat theatre and a university campus alongside housing. 

The masterplan 




Around 75,000m² will be included in two 30 and 40 storey towers. 

Sadler’s Wells 

The new venue will include a 600-seat theatre alongside a choreography school, a hip hop academy, and flexible spaces for research, development, and production of dance works. 

UAL’s London College of Fashion 

This is planned to build on the college’s East End heritage creating an fashion cluster for education, research, and enterprise. 


The new East London outpost for the museum is set to be a ‘new kind of civic building’ with spaces for the V&A’s collections, learning, contemporary design practice, conservation, and research. 


The Washington-based museum is set to open a 3,750m² gallery space focused on America’s history and contribution to science. 

As part of the wider scheme a new campus for UCL will also be built to the south of the Orbit. The masterplan for the ICL site was initially drawn up by LDA Design with Nicholas Hare Architects and Studio Weave and last week a competition was launched for the first phase of the development

David Goldstone, chief executive of the London Legacy Development Corporation, said: ‘Our tremendously exciting plans to create a world class education and cultural district on Queen Elizabeth Olympic Park are moving forward in leaps and bounds. These new images really start to give life to the project; which will help create new jobs, provide a huge boost to the east London economy as well as attracting an additional 1.5 million visitors to the Park.’ 

The scheme is expected to be submitted for planning in December 2016. 

If planning is granted, work is set to start on site in 2018 with the buildings due to open by 2021.


Readers' comments (2)

  • Its not exactly wow! but is probably a massing exercise as well as focusing on the function of the buildings and linking them together and to/from Westfield and Olympic Park.

    Knowing the quality of the Architects enlisted I am sure that the design will improve and evolve over time

    Its a shame that Buro Ole Schereen's amazing design was not used - it is a missed opportunity because it is unique and actually clicks for me

    I just cant help that there is a friction between the V and A massing and the Aquatics Centre which seems like a building of two opposites rather than try and compliment each other. It will be a shame if certain views of the Aquatics Centre from the northern part of the park will be blocked.

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  • ugh. Why are the towers there?! Obviously I know the answer, but it's a real shame the lower buildings aren't next to the open space. Money 1 Good urban design 0

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