The Northwalk project would create new thoroughfares, public spaces, cafés ( pictured) and ferry terminals along the length of the river from Westminster to City Airport.
It is hoped this continuous route, which would link west London with the key Olympic areas and Docklands, would bring tourism and recreational opportunities to the 'currently disjointed' waterfront.
Among the London-based practice's more ambitious proposals are plans to build cantilevered platforms on quay walls and a scheme to bury the Victoria Embankment Road.
Explaining the thinking behind the concept, practice founder Axel Rostock said: 'Such a thoroughfare would transform an area that is presently unused, unsightly and neglected into an exciting, pleasant, thriving environment and also provide a direct link between major attractions in the city and the river.
'It could also provide new recreation opportunities and routes for people to commute within and through the area, relieving pressure on existing, hard-pressed public transport services.'
The full proposal document can be viewed at http://www.ajplus.co.uk/images/aj/pdfs/m2r_Thames_Northwalk_A3.pdf