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Pooch palace has tails wagging

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With today’s top dogs facing poisoning attempts, they need a bit of comfort, and one lucky pampered pooch will soon be settling into its very own ‘small project’, courtesy of Samsung

The Dream Doghouse, a £20,000 prototype designed with ‘experiential marketing’ expert Helix 3D, was commissioned to mark the tech giant’s sponsorship of Crufts 2015.

It offers everything the discerning dog needs, including an ‘entertainment wall’, a hot-tub spa, and a fully-padded sleeping area in gun-metal grey.

With ever smaller homes on the agenda, perhaps the industry can learn from this project: a bespoke canine treadmill offers ample opportunity for exercise.

 

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