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Orms' Tin Pan Alley scheme gets go-ahead

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Orms’ plan for a major mixed used scheme in central London, which includes revamping the famous music location Denmark Street, has been given the go-ahead

The 19,510m² scheme by Consolidated Developments, which includes an Urban Gallery, and basement auditorium, has been given the go-ahead by Camden Council’s planning committee.

The St Giles Circus site, near the Centre Point building, is in a conservation area that includes Grade I St Giles Church and Grade II Centre Point Tower. The site is bounded by Charing Cross Road, Andrew Borde Street, St Giles High Street, and Denmark Street, historically known as Tin Pan Alley.

The Urban Gallery will feature digital screens promoting shops, brands and events, and display information on local attractions, transport and news. There will also be a basement auditorium space for musical events. Eight Grade II-listed buildings on Denmark Street will be refurbished as part of the project. Affordable housing is also being provided in Denmark Street and nearby Endell Street.

Overall, the scheme includes a mix of retail, office, residential, hotel, cultural, entertainment, bar and restaurant use.

Orms project director, Ian Chalk said: ‘Consolidated Developments have a track record of supporting music and local retailers. Our shared vision was for a revival of the St Giles area through the creation of a unique and people-centred place with outstandingly well designed public realm at its heart.’

A large part of the site is currently being used by Crossrail. It is expected to be returned to Consolidated Developments next spring. Construction works to the earlier phases in Denmark Street can start earlier.

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