Former FAT director Charles Holland’s new practice Ordinary Architecture has been playing with Los Angeles’ famous ‘HOLLYWOOD’ sign
The practice’s installation, which formed part of the On the Road festival in the US city made it appear that the famous letters had come toppling down the hillside.
Large white letters were placed along the trail leading up to the sign and viewfinders installed that made it appear that the letters were missing from the hillside.
The practice said: ‘Whilst enjoying an inherent preoccupation with larger-than-life signage, our installation attempts to satisfy the desire of every visitor in their impossible mission to reach the elusive sign. The accompanying viewfinders build a playful narrative, which suggests that the letters have tumbled down the hill, and at the same time imagines how the loss of such an landmark might affect this legendary vista.’