New editorial strategy announced for AJ as Christine Murray is named the magazine’s new editor-in-chief
Plexus, the digital business information and events company, today announced Christine Murray as editor-in-chief of the Architects’ Journal (AJ).
Murray formerly edited the title between 2010 and 2015, and is the current editor of The Architectural Review. In her new role, Murray will stand at the helm of both teams.
Murray’s editorial strategy for the brand will see AJ providing subscribers with a richer digital experience and a redesigned fortnightly edition that features more buildings and more drawings that lend themselves to a print format. The new direction ensures that the right content is delivered on the right platform at the right time for subscribers.
Access to AJ’s extensive, award-winning news coverage on mobile, desktop and tablets will be enhanced with more in-depth reporting, investigative journalism, and new formats such as documentary film. Murray will be recruiting new members of her content team, including a reporter and a technical editor as part of her plans for the brand.
The focus on delivering an enhanced digital content offering builds on AJ’s high digital engagement, with 80 per cent of AJ subscribers now signed up to the brand’s digital services. Since the new mobile website launched in December, more than a quarter of subscribers are reading the AJ on their phone or tablet and AJ’s growing community of more than 196,000 followers on Twitter shows the extent of the brand’s online reach.
Murray said: ’I’m delighted to be taking on the role of editor-in-chief of AJ in addition to AR – two of the architecture industry’s most valued and influential voices.
’Both the AJ and AR will develop new digital products and events under this new structure, maintaining dedicated staff and distinct identities, while benefitting from the shared expertise and knowledge of both teams as they continue to evolve across print, digital, awards and live events.’
’We’ve listened to the market over the past few months with regards to the AJ magazine, and it’s clear that some subscribers value print for its unparalleled presentation of buildings through drawings and photography so I’m pleased to announce our plans which include a redesigned print edition of the AJ to be published fortnightly.’
Natasha Christie-Miller, chief executive, Plexus, said: ’Christine has been an enormously successful editor at EMAP and now Plexus for the last 6 years, first leading AJ to consistent subscription growth and more recently leading AR with her combination of commercial and creative flair. Christine has a wonderful ability to provide essential information as well as surprises to her loyal subscribers, constantly evolving the content offering across digital, print and face to face.
‘As AJ and the other Plexus brands move towards an ever more digital future, I am extremely excited about Christine’s plans for AJ and AR and the benefit they will deliver for the architectural community they serve.’
Will Hurst has also been promoted from deputy editor to managing editor of AJ.
Rory Olcayto, the previous editor of the AJ, left Plexus to become chief executive of Open City.
About Christine Murray
Christine Murray is editor-in-chief of the Architects’ Journal and The Architectural Review, and founder of the Women in Architecture Awards. A writer and critic on the social and cultural issues in design, Murray has written and edited for a number of titles in the UK and her native Canada.
Murray is a member of the International Committee of Architecture Critics (CICA) and on the board of the International Building Press. Under her editorship, the Architects’ Journal returned to subscription growth and won IBP Magazine of the Year for the first time in the awards’ 30-year history.