The scheme in London Road, on the edge of Hounslow town centre will create 190 flats ranging from studio units to three bedroom apartments.
Matthew Biddle, managing director of Berkeley First, is particularly pleased with the proposed 'green' features included in the west London scheme. He said: '[The] designs have specifically incorporated extensive cycle facilities and a car club which will allow member to have the use of a 'pay as you drive' concept that offers access to a vehicle without ownership.
'These amenities will encourage green travel, play a part in reducing local traffic congestion and allows us to dedicate more landscape areas for residents' recreational purposes.'
It is expected that at least 70 per cent of the apartments will be offered on an affordable basis and work will start on site in October.