Landscape architects take note. The lamp posts of Brick Lane in London's trendy Hoxton have been padded after the street was branded an 'accident blackspot' for drunken skinny-jeaned texters.
According to the Evening Standard, a survey found that 68,000 injuries were incurred in London last year through pedestrians bumping in to street furniture while texting. And Brick Lane is the worst culprit, due to 'a very high concentration of lamp posts, signs and bins' and 'the number of drinking establishments'.
Brick Lane has now been made the UK's first 'Safe Text' street, with brightly coloured padding (that'll keep the nu-ravers happy) wrapped around lamp posts to try and prevent 'walk-and-text' injuries.
If successful, the idea will be rolled out to other London streets such as Oxford Street and Charing Cross Road.
The survey, carried out by text information service 118.com, showed that 44 per cent of mobile users were behind the idea, hoping it would save them from 'injury and mild embarrassment'.
Isn't walking into a lamp post embarrassing whether it's padded or not?