Part of a mixed-use scheme on a former industrial site, the three buildings are seven, 11 and 24 storeys in height, offering 177 units with commercial space on the lower floors.
However, the Mayor’s office has criticised the orientation of the three buildings, as well as the lack of infrastructure that it feels would be necessary to accommodate the size of the development.
The decision will mean Stock Woolstencroft will have to go back to the drawing board, and it will only be a matter of time until the firm adds to its other seven schemes in the Stratford area.
The firm confirmed it is reworking the scheme after the withdrawal of the planning application.
Stock Woolstencroft partner Gavin Redfern said: 'The Greater London Authority (GLA) has questioned our approach to some of the constraints of this site, for example, the use of north-facing windows to avoid the south-facing aspect, which unfortunately overlooks a busy flyover in this instance.
'This interaction with the GLA is a usual and important part of the design development process, and we are confident that by the time we reach Stage 2 we will have resolved all issues and have the full support of the GLA and Design for London (DfL), as we have for our other schemes in this area.'
Earlier this year, the practice secured planning for its 150 High Street, Stratford (pictured), a 43-storey tower a stone’s throw from this latest project.
Stock Woolstencroft criticised CABE over the handling of the 150 High Street scheme, claiming the watchdog based its assessment on nothing more than a two-hour interview.