Designed by local firm DKS, the scheme will sit alongside buildings already submitted for planning by FAT (AJ 12.07.07) and SMC Alsop within the high-profile Alsop/Studio Egret West masterplan.
DKS' proposals for the new £250,000 show apartment and marketing suite have been conceived as a 'a cluster of linked cube-shaped buildings'.
Speaking about the competition success, DKS partner Mark Barlow said: 'This was a great opportunity for all of the invited practices to demonstrate that there is a wealth of design talent located in the North East.
'We are thrilled that we have been selected to develop the design for this iconic building on the basis of the ideas we put forward in the competition.'
A planning application for the scheme has been submitted to Middlesbrough Borough Council and it is hoped the 'fast-track project' could start on site by the end of the summer.