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In pictures: Hemingway transforms Balfron Tower flat

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A flat in Erno Goldfinger’s grade II-listed Balfron Tower has been transformed by Hemingway Design as part of a two-week-long, pop-up event

Flat 130 is being opened by the National Trust as part of Balfron Season - a month-long programme of events by Bow Arts and Poplar HARCA, taking place in and around the east London Brutalist landmark.

Led by Tilly Hemingway, the overhaul has seen the apartment re-imagined in the late-sixties style including original fittings sourced from elsewhere in the Balfron Tower.

Original 1960s furniture, appliances, fabrics, wall coverings, artworks and other assorted housewares were found through collectors, museums and online auction sites.

Tours will be given around Flat 130 – the apartment which Goldfinger moved into for two months in an attempt to prove the desirability of high-rise living.

The tower, which was completed in 1967, is set to be refurbished by Studio Egret West.

Extract from the Balfron Tower’s guidebook

On Flat 130…

The furniture, contents and decoration have been carefully curated to communicate how life might have been for the residents ofthe flat circa 1968, a family who – we could believe – moved in as the Goldfingers returned to Hampstead. In presenting Flat 130 in this way, a balance has been struck between the more up-to-date designs of the era, of which the Goldfingers would have approved, and the kitsch that Ursula decried as “outrageously terrible”, in order to display the spectrum of aesthetic choices that would have been available to these imagined residents.

Where possible, original fittings have been sourced from elsewhere in the Balfron Tower and recycled into the flat. Original 1960s furniture, appliances, fabrics, wall coverings, artworks and other assorted housewares have been found through collectors, museums and even online auction sites.


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