The Olympic Delivery Authority (ODA) yesterday unveiled a competition - aimed at 'young up-and-coming' practices - for the London 2012 Games' Olympic Greenway.
The massive quango is seeking expressions of interest for a designer to undertake the phased design of the project, which is also likely to include regenerating a section of towpath alongside the Lea River.
It will form a key walking and cycling route in the lower Lea Valley 'before, during and after' the Games.
The ODA's head of design, Jerome Frost, said: 'This is a great opportunity for an up-and-coming design practice to apply its creativity to revitalising a vital link in the regeneration of the neglected public spaces in and around the Olympic Park area.
'The scheme will be an important part of improving access for people in east London to attractive public spaces and promoting healthy activities such as walking and cycling,' he added.
Huge Olympic landscape competition launched