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HTA Design wins approval for £100m west London PRS housing

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Hounslow Council has approved plans by HTA Design for 221 homes to rent in Brentford, west London

The £100 million scheme, for Essential Living, involves demolishing the existing Morrisons in Brentford High Street and replacing it with two blocks ranging from seven to 10 storeys. 

The proposals also include a new public piazza between the two blocks, which will link the 19th-century St Paul’s Church with the high street.

The flats, on the upper floors, comprise studios and one, two and three-bedroom apartments. The ground floor will consist of a new 3,500m² supermarket, and 661m² of further retail and café space.

HTA Design partner Colin Ainger said: ‘The proposal aims to enliven and repair the eastern end of Brentford High Street by providing a range of new commercial and café uses, anchored by a new food store using materials that reflect the Brentford heritage.

‘Central to this is a new public piazza, which links the development to surrounding streets and reinstates a historic route, visually framing and celebrating St Paul’s Church and its steeple.’

Work is expected to start on site in 2018, with completion scheduled for 2020.

Project data

Location Brentford, London Borough of Hounslow
Type of project Residential-led mixed use
Client Essential Living
Architect HTA Design
Landscape architect Turkington Martin
Planning consultant Carter Jonas
Structural engineer Curtins
M&E consultant Silcock Dawson
Quantity surveyor Cast
Townscape consultant Tavenor
Heritage consultant Turley Heritage
Main contractor Essential Living
Funding Essential Living
Tender date 2017
Start on site date 2018
Completion date 2020
Contract duration 24 months
Gross internal floor area 27,500m²
Total cost £100 million

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Readers' comments (1)

  • Despite all resistance from the local nimbies! No parking for all flats, except disabled. No one has a car these days, especially families? Will only make sense when the Ballymore High St is complete.

    We now hope to engage with Essential Living to make the Architecture, with a capital A, as good as possible. There are other residential schemes in the pipeline. White van traffic jam for the next ten years? But at last the big boys are joining in. Alsop, Farrell etc. AJ to AR? The nimbies trust them even less!

    Hounslow don't do Urban Design, claiming they have no money. Do what you like! Even a third runway, and to hell with it! Tories and Labour racing to the bottom until an A380 lands on the town hall due to a terrorist incident? God only makes it worse?

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