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HTA Design wins AJ100 Business Breakthrough of the Year award

Awards aj100 20179
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The award recognising business entrepreneurship has been given to HTA Design for its research into modular construction

HTA has complemented its growing workload in the build-to-rent housing sector with a serious commitment to volumetric construction. 

Research trips to the USA led to a number of realised projects, notably Apex House in Wembley, north London, a student housing tower believed to be the tallest modular building in Europe. The practice took 80 developers to visit the tower, to spread the message.  

Modular now accounts for 12 per cent of total turnover, which rose from £5 million in 2013 to £12 million in 2017. HTA has changed its business practices, training project leaders to understand the costs better and the implications of the different way of working that modular construction brings. 

The judges said: ‘HTA has taken its early opportunity in the private rented sector and run with it, including feeding back into the way it runs its business.’ 

The AJ100 Business Breathrough award is given to the practice which has shown ’the greatest level of successful business creativity or entrepreneurship’ and looks at how ’positive change’ has impacted on company finances.

Practice are judged on, among other things, new business strategies which have halted a period of decline, the development of a new service to clients, opening up new revenue streams, and investment in research and design.


  • Allies and Morrison
  • Echo Architecture
  • JTP
  • Ryder Architecture


  • Leanne Tritton, managing director, ING 
  • Lucy Mori, consultant, KL Mori
  • Russell Curtis, director, RCKa
  • Ruth Slavid, AJ

AJ100 Business Breakthrough of the Year sponsored by Grohe

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