Designed for developers Barratt East London, the project features three towers - ranging in height from 22 to 25 storeys - that will be clad in white ceramic tile.
The scheme, on the site of a former power station north of the Thames, will overlook the East India Docklands Light Railway station and will also straddle the Greenwich Meridian Line.
At least 25 per cent of the flats will be set aside for the affordable housing market and the towers will contain a mix of one- and two-bedroom apartments. In addition, there are plans for two duplex, penthouse suites at the top of each building.
Project architect Tim Quick said: 'A large apartment building can be read as either a collection of many repetitive elements or alternatively as a single entity.
'We decided that there was a richness to be gained from expressing both possible readings at the same time - hence the busy floors, balconies and windows, contrasted against the solid-white vertical bands.'
Work on site is expected to start early next year.