New York-based Grzywinski + Pons has been given the go-ahead for a £126 million hotel scheme in Stratford, East London
The 25-storey tower for Union Hanover Securities will feature 249 bedrooms, conference facilities, and street-level cafes and restaurants.
Eric Jafari, managing director of hotel developer and operator Union Hanover Securities said: ‘The unanimous backing of the London Legacy Development Corporation (LLDC) shows they are as committed as we are to adding a new element of character to the Stratford masterplan.
The hotel will appeal to Millennials embracing the ‘anti-brand’ experience’
‘The planners share our vision of creating a leisure-led cultural quarter, underpinned by the unique essence of our hotel. We’ll seek to appeal to Millennials who embrace the ‘anti-brand’ experience.’
Architect Matthew Grzywinski of the emerging US practice added: ‘After a very positive and productive process working with the London Legacy Development Corporation, it was especially gratifying that the committee understood our deep level of commitment to further catalyse the development of a world class neighbourhood through our architecture.
‘We now look forward to ensuring the property is delivered as we envisioned.’
Work is set to start on site in Autumn 2015.
The scheme is the second hotel in the UK by the New York starlets to win approval in the last few days. Last month Edinburgh City Council gave the green light for a £35million boutique hotel overlooking the Union Canal Basin (pictured below) designed by the practice and Michael Laird Architects (see AJ 01.05.15).