Glenn Howells Architects has won planning permission for Birmingham’s tallest residential tower – a 42-storey skyscraper on Broad Street
The £183 million scheme development for private rented sector developer Moda Living will contain 481 apartments and feature a 200m outdoor running circuit. According to the AJ100 practice, the tower will act as an ‘important western marker for the city’ and has been described as a ‘new vertical village’.
Dubbed 2one2 Broad Street, the project opposite Argent’s Brindleyplace development also includes 3,200m² of offices, shops and leisure space and a ‘hotel-style lobby staffed by a 24-hour concierge service’.
Once built, the scheme will be higher than Birmingham’s 130m-tall part-hotel, part-housing 10 Holloway Circus skyscraper by Ian Simpson Architects, which completed in 2006. Birmingham’s tallest building overall will remain the 152m-high BT Tower.
The site, formerly Tramps nightclub, was snapped up in 2016 from Bloomcrest, a joint venture between Richardson Capital and Cordwell Property Group, spelling the end for previous proposals that featured a 30-storey tower.
Moda Living managing director Tony Brooks said: ‘Renters have been poorly served by the housing market and the aim of build-to-rent is to change that by providing everything people need – from workspace to wellbeing – with a mix of community, security and great service.
‘People are time-poor but [they] value experience, which is why we want to take the hassle out of city living through plug-and-play wi-fi, an integrated mobile app and a concierge who’s on hand to collect Amazon parcels to avoid those dreaded red cards from the postman.’
We want to take the hassle out of city living through plug-and-play wi-fi, an integrated mobile app and a concierge
Dav Bansal, director at Glenn Howells Architects, said: ‘Birmingham’s new addition to the skyline is an important western marker for the city. The simple composition with its elegant proportion creates a contemporary and confident design at a key intersection on Broad Street, helping to regenerate this important part of the city.
’The bronze metal veil over the composed façade of the tower sits on a welcoming podium that embraces high-quality retail, managed workspace, a cycle hub and the main entrance for the residents.’
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