The previously unseen scheme has been drawn up for the Cheeky Chappy Development Company - a collaboration between respected design-focused developer Crispin Kelly and the Servite Housing Association.
As well as creating three single-storey apartments and seven duplex maisonettes, the 1200m 2development in Vassall Road will also house a doctor's surgery at ground-floor level.
Describing Fretton's approach to the scheme, a spokesman for the practice said: 'A formative aspect of the design is that its vocabulary relates to the minimal 18th-century brick terraces that founded the area, many with intact street and square patterns.'
The four-storey building will be built from a dark red brick which is to be 'overpainted' with a glaze of black mineral paint to correspond with the ageing brickwork of the surrounding villas.
Given the thumbs-up by Lambeth Borough council back in April, it is expected the scheme will complete next summer.