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Foster + Partners releases new images of Principal Tower

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Foster + Partners has unveiled new images of its proposed Principal Tower development in Shoreditch at the project launch

The 50-storey scheme is the first residential tower in London to be fully designed inside and out by the AJ100’s number one practice and is expected to begin construction imminently.

The tower is part of the larger mixed-use scheme at Principal Place, which includes a 55,000m², 15 storey office building which is also designed by Foster + Partners and is due to become the London offices of web retailer Amazon.

The development will also provide a new half-acre public piazza with 20,000m² of shops, cafes and restaurants.

Speaking about the scheme Grant Brocker, design director and senior partner at Foster + Partners said: ‘To design a tower in this part of London was a unique opportunity which has allowed us to draw up an elegant response to the environment of both the City and the boroughs surrounding it.

‘The tower has a stepped form which allowed us to introduce eight corners into the design, this meant each apartment would have a sense of space and double-aspect views across the city.’

‘The London horizon is constantly changing and we believe that Principal Tower will become an important addition to the skyline, creating significant and positive change at the threshold of two areas so steeped in history, offering something truly unique and becoming a recognisable landmark for residents, visitors and Londoners alike.’

Those lucky enough to afford an apartment within the 177m tower (which start at £778,000) will be able to see views of Foster’s other notable projects including the Swiss Re tower and the forthcoming Willis Building.

 

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Readers' comments (1)

  • please AJ - we are not reading your publication to be shown pictures of sofa's and kitchen CGI's! How many units are there - density? What is the targeted CfSH rating and how is it achieved? Social housing component, floor plans, car parking, services and energy strategy, wall construction, construction methodology, procurement route etc etc? Otherwise you just look like you are being used as a Fosters PR facility

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