Proposals to create an ‘innovation quarter’ with 3,000 new homes and a purpose-built showcase space for leading brands at east London’s Royal Docks have been submitted to Newham Council.
Fletcher Priest Architects masterplanned the 25ha Silvertown Quays scheme, which also includes residential elements by AHMM, Allies and Morrison, PLP, Stanton Williams, Eric Parry, Feilden Clegg Bradley Studios and West 8.
Additionally, it boasts, what developer the Silvertown Partnership, describes as the first ‘purpose built brand destination in the world’, allowing high-profile firms to showcase and engage with consumers through a range of bespoke education and entertainment space.
The £3.5billion plans also propose a new landmark bridge connecting Silvertown Quays with the new Crossrail station at Custom House, and the restoration of the huge dockside Millennium Mills building to provide cafes, restaurants, commercial and community buildings.
Silvertown Partnership, which is a consortium comprising Chelsfield Properties, First Base and Imagination Europe, said the regeneration project would see the Royal Docks redefined as a world class urban quarter that would attract new residents, tourists and investment from global businesses.
Stuart Lipton of the partnership confirmed that the proposals had just been submitted to Newham.
‘Silvertown Quays represents the next wave of change in east London and the momentum behind it is building,’ he said.
‘Our vision for Silvertown Quays will create a new piece of our city with entrepreneurship, innovation and knowledge economies at its heart; meeting the needs of modern brands, businesses and people as well as delivering for the Royal Docks, for Newham and for London.’
Richard Blakeway, London’s deputy mayor for housing, said that as well as providing thousands of new homes and jobs, the development would make Docklands ‘a must-go visitor destination for future generations’.
The Greater London Authority selected the Silvertown Partnership as its preferred development partner for the site in 2012.