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Egret West and Guy Hollaway bag planning for Bromley regeneration

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Studio Egret West and Guy Hollaway Architects £90 million regeneration of Bromley Town Centre has won planning permission

Called Bromley South Central, the project for developer Cathedral Group includes a landscaped plaza, cinema, hotel, restaurants, cafes, 200 private and affordable apartments and a 400-space underground car park.

An existing 581-space car park on nearby Westmoreland Road will be demolished to make way for the new development.

Guy Hollaway Architects are lead architects on the project. Hollaway said: ‘The scheme has been designed to respond to differing surrounding building scales; with low level development to the western edge rising up in height to relate to the scale of the town centre in the north east corner, which acts as a visual marker when viewed from the station and high street’.

Studio Egret West are responsible for the hotel and the public realm within the development. Work is expected to begin on site later this year, with completion set for 2014.

Cathedral Group’s Richard Upton said: ‘We’ve hired fantastic urban designers to create a vibrant, new leisure destination in the heart of Bromley. Our scheme will transform the south end of the town centrewhich needs new job opportunities, new homes and investment in its future. We know there’s a market for an increased leisure offer in Bromley town centre and our scheme will mean that increased consumer spending is retained in the town centre where it is badly needed’.

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