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3DReid reveals Edinburgh Primark plans

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3DReid has submitted plans for a new 22,000m² flagship store for Primark on Edinburgh’s famous Princes Street

According to the practice the scheme ‘divides the historic street into blocks each with a distinctive mix of retail, leisure and cultural activities’ and is expected to come before the City of Edinburgh Council ‘s planning committee later this summer.

The building will replace an existing 1960s-style block - the former Marks & Spencer building at 91-93 Princes Street.

A spokesman for 3DReid, said: ‘With new shop fronts to both Princes Street and Rose Street, the development will promote footfall between the two.

‘The building has been designed to respect the scale and character of a valuable World Heritage Site and the Edinburgh New Town Conservation Area, as well as provide the city with a much-needed catalyst for the retail-led regeneration of Princes Street.’

He added :’We have looked holistically at the development to create a more coherent structure to this block on Princes Street, which restores the historic footprint of the site.

‘For the first time, the public will now have access to the upper levels of the building, which will command spectacular and iconic views across Waverley Valley to Edinburgh Castle.’

Primark hopes to open the store, its 18th in Scotland, in Autumn/Winter 2011.

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