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Warning to British architects to guard reputation overseas

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British architects have been urged to fiercely guard their reputation for seeing designs through to building completion – or lose out in the new world order

Hossein Rezai, group director of consulting structural engineers Web Structures, told AJ that British designers were held in high esteem globally.

But he warned they must not take on projects for short-term gain if it meant compromising their hard-won reputation of seeing jobs through to the end.

Singapore-headquartered Web Structures has just opened its first London office in a bid to strengthen and expand its relationships with UK architects.

Rezai said: ‘When architects just sell drawings and leave builders to follow them, clients can often become disappointed. British architects have a reputation for being more holistic in their approach and that has reflected well on them.

‘They should stick to their guns, because clients are becoming more sophisticated and in the medium to long-term it will be beneficial to have that principled approach.’

Rezai said that as the balance of construction buying power shifts to the East, and developing countries, British architects should resist any work that does not allow them to see projects through.

‘We say no to a lot of jobs,’ he said. ‘It is just about being careful how you say no, so that you can work with the client again in the future.’

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