The rush to buy one of the new homes, designed by Shed KM, has caused mayhem in the small park neighbouring the site.
Last night hundreds of potential customers slept in the marketing tent, despite the houses not going on sale until Saturday.
Urban Splash staffers had expected some interest in the project, but had only provisionally booked an accommodation marquee for this evening.
The scheme, which is on site, will see Shed KM gut two rows of traditional terraced houses and redesign the interiors. The biggest innovation is that the kitchen and communal areas will be on the first floor, while the living accommodation will be moved below.
Urban Splash communications boss Lisa Ashurst said the developer had been completely overwhelmed by the interest.
'There was an expectation of some interest, but there are only 108 units and this is much bigger than we expected.
'I arrived on the site this morning to find hundreds of people rubbing their eyes, surrounded by pizza boxes from the night before.
'There is a real sense of camaraderie about the place, and the way people are chatting to one another - it makes me think that this is going to be a great little community.
'The really exciting thing is that almost everyone here is buying a place to live in rather than rent, which bodes well,' Ashurst added.